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Des placements de produits pourraient être ajouté dans certains vieux films


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Insérer des placements de produits dans de vieux classiques du cinéma... impossible ? 
C’est pourtant bien une idée marketing lancée par une boîte de pub nommée Mirriad. La série Modern Family aurait déjà utilisé cette nouvelle technologie. 
On peut donc se demander si le fauteuil du Parrain ou le vélo de E.T auront un jour le logo d’une marque bien en évidence sur nos écrans.


Plus d’info sur Slate

Edited by HélèneDbcd
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