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Le placement de produits divise producteurs audiovisuels et chaînes de télévision - Les Échos


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La loi audiovisuelle prévoit d'autoriser le placement de produits dans les émissions de divertissement et de jeux. D'un côté, les chaînes de télévision sont très prudentes, redoutant une perte de budget publicitaire classique. De l'autre, les producteurs audiovisuels poussent cette pratique qui permet de mieux financer les émissions.

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